This is a poster for a large lightbox display for a Breast and Ovarian Charity event. My concept here was to use a ribbon-like brush to paint a set of butterfly wings. The wings mirrored the butterfly logo of the Breast Ovarian Cancer Programme. It is a cancer charity so ribbons are symbolic. The pink and teal are the colours of the Breast and Ovarian cancer ribbons respectively. I wanted to show a woman caught unaware by the photographer, lost in her own thoughts, at peace with herself. The hands’ positions emphasised the two body areas that the charity is concerned of. You can see the concept storyboard below. It always good to have a storyboard prepared for the model and the team. It helps people visualise and keeps everyone on the same page thus speeding up the photoshoot. The final poster as you can see, was fairly accurate to how I had visualised it and this was with me directing the shoot remotely using Facetime in the UK while the shoot was taking place in Hong Kong. For this shoot, much credit has to go to creative director Enrico, top photographer, CK and top model, Amanda S. Without them, the project would not have run as smoothly and swiftly.